Alex Oprea
Product Design Lead
I'm Alex, a design leader with over ten years of experience across broadcast, gaming and consumer products. I help organisations build design teams and align them with Product and Engineering. My background also covers marketing and eCRM. I write code, and I work with AI every day to take what I design to production myself.
Featured Case Studies
200M+ views through the Olympic Games Paris 2024, held on the proven platform by choice
Took over a stalled cross-platform redesign of France's #1 free streaming platform, restored predictable delivery, kept the Games on the proven version, and shipped web, mobile, and TV right after.
Read Case Study
10+ launches in up to 20 languages, without growing the team
Restructured EMEA design into four delivery streams and built the tooling behind them. Overwatch landing pages alone drove 1M+ signups.
Read Case Study
A B2B SaaS with an AI companion, designed, built, and shipped solo
Decision memory for product teams: pinned from Slack or Figma into one searchable log, with anonymous alignment voting and Archie, an AI companion that explains and checks decisions while people make the call.
Read Case StudyOpen Source
Generative UI, where an LLM builds dashboards from a design system
An open source design system I designed and built for data-dense products. You ask a question in plain words, the model picks the widgets from its components, and the code checks each choice and computes every figure. It runs on Gemini in the browser or on Gemma 4 on your own computer.
Read Case Study
An AI reader for French letters that shows where every answer comes from
An open source tool I designed and built on a small model. It explains an administrative letter in plain English, pins each answer to its line in the letter, and suggests next steps that the person approves.
Read Case Study