Alex Oprea

Design leadership that stays close to the craft.

More than 10 years building and scaling design organisations across web, mobile, and TV — hands-on through to production, adapting my workflow and tooling as AI reshapes the craft.

About MeLinkedIn
Alex Oprea
10+Years in design
200M+Video views, Paris 2024
1M+Signups, Overwatch LPs

Featured Case Studies

Dcyde design

Dcyde: A Decision Log for Product Teams

A production B2B SaaS I designed and built solo, end to end, on an AI-native workflow. Dcyde captures product decisions from Slack and Figma into one searchable place. Live at dcyde.app.

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France Télévisions design transformation

Stabilizing Design Delivery in a Large-Scale Transformation

Stabilized design delivery across web, mobile, and TV, then carried france.tv through Paris 2024: 200M+ views at the platform's highest-ever load.

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Blizzard Entertainment EMEA design operations

Scaling Design Delivery Across EMEA

Led EMEA campaign and acquisition design across 10+ major launches. Overwatch landing pages alone drove 1M+ signups.

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Also Shipped

Before these case studies, a decade-plus run across industries and platforms.

  • Telecom, e-commerce, and creative agencies
  • UX/UI across web, mobile, and e-commerce for international markets
  • Front-end delivery in HTML, CSS, and JavaScript

How I lead

  1. 01

    Stabilize, then scale

    Rebuild overloaded design functions into ones that ship, before asking them to grow.

  2. 02

    Design for the highest-stakes day, not the average one

    Systems that hold at 200M+ views are built for peak load from the start.

  3. 03

    Stay hands-on to production

    Leadership doesn't mean stepping away from the craft. I still design and ship.

  4. 04

    Rebuild the workflow, don't just add the tool

    As AI reshapes design, I change how I work, not just my tools.

  5. 05

    Keep shipping solo to stay sharp

    Building Dcyde end to end keeps my judgment about what's hard current.