Alex Oprea

Design leadership that stays close to the craft.

More than 10 years building, adapting, and scaling design organisations across web, mobile, and TV. I've stayed hands-on through to production, and as AI reshapes the craft I'm adapting both my workflow and my tooling. I also design and build complex digital products end to end.

About MeLinkedIn
Alex Oprea
10+Years in design
200M+Video views, Paris 2024
1M+Signups, Overwatch LPs

Featured Case Studies

Dcyde design

Dcyde: A Decision Log for Product Teams

A production B2B SaaS I designed and built end to end, solo, on an AI-native, spec-driven workflow. Dcyde captures product decisions from Slack and Figma into one searchable place, so teams stop losing them. Live at dcyde.app.

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France Télévisions design transformation

Stabilizing Design Delivery in a Large-Scale Transformation

Stabilized design delivery across web, mobile, and TV, then led france.tv through the Paris 2024 Olympics: 200M+ video views under the platform's highest-ever load.

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Blizzard Entertainment EMEA design operations

Scaling Design Delivery Across EMEA

Led EMEA campaign and acquisition design across 10+ major launches. Overwatch landing pages alone drove 1M+ signups.

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Also Shipped

Before these case studies, a decade-plus run across industries and platforms.

  • Telecom, e-commerce, and creative agencies
  • UX/UI across web, mobile, and e-commerce for international markets
  • Front-end delivery in HTML, CSS, and JavaScript

How I lead

  1. 01

    Stabilize, then scale

    I take on overloaded or inconsistent design functions and rebuild them into ones that can be trusted to ship, before I ask them to grow.

  2. 02

    Design for the highest-stakes day, not the average one

    Systems that hold at 200M+ views or 20-language launches are built for peak load from the start, not patched for it later.

  3. 03

    Stay hands-on to production

    Leadership doesn't mean stepping away from the craft. I still design and ship.

  4. 04

    Rebuild the workflow, don't just add the tool

    As AI reshapes design, I change how I work around it rather than bolting it onto an old process.

  5. 05

    Keep shipping solo to stay sharp

    Building my own product, Dcyde, end to end keeps my judgment about what is actually hard current.