Alex Oprea
Product Design Lead
I'm Alex, a design leader with over 15 years of experience across broadcast, gaming and consumer products. I help organisations build design teams and align them with Product and Engineering. My background also covers marketing and eCRM. I write code, and I work with AI every day to take what I design to production myself.
How I lead
Hire and set goals
I hired 10 designers and set clear goals with each of them.
Listen and give feedback
I listen to the team, and I give feedback often.
Shape the vision
I shape the vision of the design team and align it with the company goals.
Build the way we work
I build the process, the methodologies and the playbooks the team works from.
Stay close to the craft
I design and code with AI, and a person decides what ships.
Featured Case Studies
200M+ views through the Olympic Games Paris 2024
Ran the Olympics on the proven platform with no incidents, then shipped the new brand on web, mobile and TV right after.
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10+ product launches in up to 20 languages
Structured the EMEA design into four delivery streams and built the tooling behind them.
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A B2B SaaS with an AI companion
Decision memory for product teams: pinned from Slack or Figma into one searchable log.
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Generative UI, where an LLM builds dashboards from a design system
An open source design system I designed and built for data-dense products. You ask a question in plain words, the model picks the widgets from its components, and the code checks each choice and computes every figure. It runs on Gemini in the browser or on Gemma 4 on your own computer.
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An AI reader for French letters that shows where every answer comes from
An open source tool I designed and built on a small model. It explains an administrative letter in plain English, pins each answer to its line in the letter, and suggests next steps that the person approves.
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