Hi, I'm Alex.

I lead product design teams and contribute directly to multi-platform products that are consistent, scalable, and easy to maintain. My work sits at the intersection of product, engineering, and design systems.

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I focus on three things:

• clear structures and workflows for teams

• strong collaboration with product and engineering

• design systems that improve quality and speed

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France.tv

• Led the design system across web, mobile, and TV

• Shifted the team from UI production to product design

• Contributed hands-on to UX flows, prototypes, and high-fidelity UI for core features

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Blizzard Entertainment

• Designed internal tools that doubled campaign delivery speed

• Built UX flows, prototypes, and UI for multi-country workflows across 26 markets

• Improved regional workflow efficiency and brand consistency through reusable patterns and templates

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Nobel Telecom‍

• Supported the shift from physical to digital platforms

• Improved onboarding flows and long-term user retention
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I manage designers, partner with PM and Engineering, and step in as an IC when the team needs clarity, structure, or speed.My goal is to create predictable environments where designers can deliver high-quality product work and where workflows scale across teams and platforms.