Hi, I'm Alex.

I lead product design teams and build the systems, workflows, and structures that make multi-platform products consistent, scalable, and easy to deliver. My work sits at the intersection of design, product, and engineering, where clarity, alignment, and predictable execution matter most.

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I focus on three things:

• creating the right structures and rituals for teams

• strengthening collaboration with product and engineering

• building design systems and governance that scale across platforms

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France.tv

• Led a 7 person product design team across web, mobile, and TV

• Built and scaled the France.tv design system across all platforms

• Integrated design into roadmap planning and cross-team delivery

• Helped transition the team from UI execution to a mature product design function

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Blizzard Entertainment

• Built a 9 person multi-disciplinary team aligned with evolving business and operational needs

• Directed design for internal campaign and eCRM tools used across EMEA

• Improved workflows, consistency, and collaboration between regions

• Partnered with global product and marketing teams to align standards and processes

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Nobel Telecom‍

• Designed web and mobile experiences for prepaid and VoIP services•

Improved onboarding flows and long-term user engagement
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I lead teams, partner with product and engineering, and step in hands-on when a project needs clarity or forward momentum.

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My goal is to create predictable environments where designers can deliver high-quality work and where workflows scale smoothly across teams and platforms.