Hi, I'm Alex, a Design Leader with over 20 years of experience

I specialize in transforming design teams, optimizing workflows, and driving product strategy across e-commerce, media, and entertainment.

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My focus is on building scalable, user-centered systems that connect business goals with meaningful product outcomes.

Throughout my career, I have led major design transformations, including:

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France.tv

→ Transitioned the team from UI execution to a strategic Product Design team

→ Implemented the first-ever Design System

→ Industrialized a new brand identity across web, mobile, and TV

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Blizzard Entertainment

→ Led the creation of internal tools, including an ECRM system and a website builder

→ Streamlined campaign workflows and doubled team efficiency

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Nobel Telecom‍

→ Played a key role in shifting the business from physical calling cards to digital products

→ Helped double revenue in under two years through UX and platform evolution
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I thrive in highly collaborative environments, working closely with product, tech, and executive leadership to align design, business, and user needs. My expertise spans UX strategy, design leadership, system scalability, and cross-functional collaboration, ensuring design is not just a visual layer but a core driver of product success.

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Let’s create impactful, scalable design solutions together!