Hi, I'm Alex, a Design Leader with over 20 years of experience

I specialize in transforming design teams, optimizing workflows, and driving product strategy in gaming, entertainment, and media.

My focus is on scalable, user-centered design solutions that align business goals with impactful user experiences.

Throughout my career, I have led major design transformations, such as:

‍

• France.tv – Transitioned the team from UI execution to a Product Design team, implemented the first-ever Design System, and industrialized a new brand identity across web, mobile, and TV.
• Blizzard Entertainment – Led the development of internal tools, including an ECRM system and a website builder, streamlining workflows and doubling design team efficiency.
• Nobel Telecom – Played a key role in transitioning the company from physical calling cards to digital products, driving a major business shift that doubled revenue in two years.
• Large-Scale Event & UX Strategy – Designed immersive event experiences for Blizzard at Gamescom, integrating AR-powered interactions and large-scale branding.
  ‍

‍
I thrive in highly collaborative environments, working closely with product, tech, and executive leadership to align design, business, and user needs. My expertise spans UX strategy, design leadership, system scalability, and cross-functional collaboration, ensuring design is not just a visual layer but a core driver of product success.

‍

Let’s create impactful, scalable design solutions together!